If you’re reading this, you probably have access to a web developer (if you don’t you should email us). Hopefully, your developer knows how to build a website for human visitors, but do they know how to build a website that appears equally as attractive to robot search engine spiders? If not, you need an SEO Consultant and here’s why.
Search Engine Optimization is all about constructing the content of your website to be most relevant to Search Engine Spiders for the terms that will optimally drive your business’ growth. But you probably knew that already, right?
Well, SEO is a long-term marketing strategy that requires a lot of time investment to be successful. If you’re doing it alone it also takes months of trial and error and hundreds of hours of reading best practices and asking questions on forums online. Want to fast track that success? That’s where a professional SEO consultant comes in. An SEO Consultant assists small companies and startups who would otherwise not have access to a full-time in-house SEO expert by acting as a temporary assistant to their development team. Usually, an SEO Consultant will diligently analyze your website against 20-40 proven Search Engine Optimization tactics and best SEO practices and then they’ll compile an actionable list of on-site improvements your developer can implement themselves. Need more convincing? Here are 8 Reasons Why You Need To Hire and SEO Consultant:
-1) You’ll save Time –
With SEO, timing is everything. Well maybe not everything, but it’s huge. Finding an in-house SEO Expert can be a costly HR endeavor. Outsourcing organic Search Engine work to an agency can be a waste also, as their client workload reduces the amount of focus on your company’s campaigns. An SEO Audit Consultant can start working right away to save you time and get you rankings quicker. SEO results normally take 3-6 months to kick in (but plenty of people see first page results in 30 days, depends on chosen keyword strategy) so the quicker you get to work, the better.
-2) You’ll Save Money-
The average SEO agency charges $4000 per month for a minimum 6-month retainer. Building a team of Search Engine can take months and cost even more! A one-off SEO Audit can cost under $2000 with Buildateam or other agencies and you’re existing developers and marketing team are trained to carry on the work alongside other projects.
-3) SEO Brings Free Leads For Life- Only SEO and Content Marketing bring in leads forever. Nothing has a better proven ROI than Search Engine Optimization. Spend time now and gain rankings and high-quality traffic for the life of your business.
4)Search Engine Optimization Is Crucial- SEO is so important because there are essentially only two types of web visitors that will land on your website; potential customers and search engine bots, also known as Spiders. You must optimize for both.
-5) Search Builds a Foundation- Optimizing your website for Search Engines builds a foundation for all other forms of marketing to succeed. If you don’t have SEO in place, you are not maximizing your other marketing initiatives.
-6) The Highest Quality Traffic = SEO- Search traffic has the highest intent to convert for your business because they are literally searching for you, as opposed to clicking an ad or a post on social media. You are top of mind.
-7) SEO Leverages Everything Else You Do- After you have basic on-page SEO work done, every Social Media share you receive, every link posted in a forum all help to increasing your standings online. SEO compounds the results of other marketing efforts.
-8) Organic Beats Paid Always- Nearly 75% of all search traffic clicks on Organic Search Engine results. This means that if you get strong SERP (Search Engine Results Page) standings you are 3x more likely to get the click than through a paid ad, forever free! Paid ads are a short term supplementary addition to your SEO campaigns…but SEO will win you more business overall, for free!
Convinced yet? There are a myriad of options for finding freelance SEO consultants like www.freelancer.com but if you’re ready for a really fast solution BuildaTeam can help. Our SEO Consultant has worked with several of our Web Development clients and he’s ready to assist you too! If you’re interested in learning more about how a Professional Search Engine Consultant can save your time, money and a lot of headaches on your SEO email us today at firstname.lastname@example.org